#sparkchamber 112320 — Bianca Morris
There’s something about unexpected intersections on a meandering journey that always add the right spice to #sparkchamber. Today, we welcome builder Bianca Morris, and start by sharing the dots that connected up to form the line to her story.
In the book The Four, author, serial entrepreneur, and brand-strategy-and-digital-marketing professor at NYU’s Stern School of Business Scott Galloway looks at the dominant four companies of the time — Facebook, Google, Amazon, and Apple. He deconstructs the strategies that lurk beneath their shiny veneers and shows how they manipulate fundamental emotional needs at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Toward that end, Professor Galloway offers a 2-week intensive educational experience designed for full-time professionals. It’s called the Prof G Strategy Sprint, and though it sells out quickly, it’s well worth the waitlist!
Especially because it led to meeting Bianca Morris — a senior-level marketing executive at some key start-up ventures. In her own words:
“
I’m a third culture kid [TCK], born to a Filipina mother, British father, raised in Singapore, went to university in Scotland, worked in London then Dublin, now in Singapore. In short, we TCKs are never sure where “home” is! It is a blessing and a curse!
But this is why “building” has become my thing. I have learned to move into a new place and build, move out, and build again. And this has in fact become the job that I do. After working at MNCs like P&G, Phillips, and Twitter, I decided to dive deep into the world of start-ups and have found a passion for building things. Whether it’s a marketing team from scratch or a product in its beta stage. :)
“
1.] Where do ideas come from?
Conversations [whether it's with customers, the team, your kids, family, yourself!]
2.] What is the itch you are scratching?
Potential
3.] Early bird or night owl? Tortoise or hare?
Night owl! Starting requires alone time and a clear diary, keeping going requires never being too hungry [seriously, I cannot work on an empty stomach!].
4.] How do you know when you are done?
I don’t think things ever feel done [as in perfect] but I’ve learned in the startup world the value of execution and a minimum viable product more than perfection. And that [MVP] is the definition of “done,” more than perfect.