![If you would like a copy, email your name and physical address to me — Quinn, q@fussfactory.com — and, while they last, I’ll drop one in the mail to you. [We won’t use your address for any other purpose ever.]](https://images.squarespace-cdn.com/content/v1/58ed7b7c197aea8dbb0ea64d/1600987877873-9F96BGIQO0KXEB0POIRJ/Screen+Shot+2020-09-24+at+2.46.58+PM.png)
Where do names and titles come from? What makes a good one — or, probably even more importantly, a bad one? How do you get someone to notice it, recall it, talk about it? Is it cleverness? Timing? Luck? Does any of that even matter?
A field guide of sorts, rooted in types of words and how best to craft them into precise language, The Word Game offers some insight and inspiration into all that — and then some.
An easy read, packed with real-world examples of verbal branding that works — and, probably even more importantly, doesn’t.
If you would like a copy, email your name and physical address to me — Quinn, q@fussfactory.com — and, while they last, I’ll drop one in the mail to you. [We won’t use your address for any other purpose ever.]